Creating Your Site
1. Determine What you Know about; by asking yourself “what do I know that someone might take me out to lunch to learn about?” “What questions would someone ask me that I could help them solve?” (For example, “how to care for a horse”)
2. Find the Keyword phrases; within that niche that will likely gain traffic. (horse care, own a horse, horse stable)
3. Create a Google Account. Register a Gmail Address.
4. Go to Blogger.com and use your Gmail login to create a Blogger account.
5. Create a Blog. Use your Keyword or Keyword Phrase with hyphens (horse-care)
6. Write a Blog Post, making sure to maintain all of the SEO - On-page Search Engine Optimization requirements.
7. Create an AdSense account. Go to http://www.google.com/ and click on Advertising Programs at the bottom. Sign-up using your Gmail address, and use your Blogger website as your URL if it asks.
8. Create AdSense ads, choosing size and colors that blend your blog template.
9. In the Blogger’s Settings under Formatting, set it to display only one page on the front.
10. Place your ads as desired by using Blogger’s Layout, and add Elements. Put an HTML/Script element wherever you want your ads, and paste in the relevant AdSense code (ie: skyscraper format on the sidebar, wide list of links below the post). DO NOT use the AdSense elements, as they limit your choice for how you can display and track it.
11. For the ads that you want to appear in the body of your posts, and not in an Element, you need to convert it so that PHP can read it. Go to Blogcrowd’s Parse Tool, paste your AdSense Code in, hit Parse, and copy the new modified code in for the step below.
12. Edit your HTML Template in Blogger. Right between the <9div class=’post-header-line-1′/> tag and the <9div class=’post-body entry-content’> tag, insert the following: <9div style="’float:left;’">modified AdSense Code<9/div>. Be sure to put YOUR modified AdSense code in from the previous step. This step wraps your content around an adblock at the beginning of the post.
13. Add other AdSense ads as appropriate, keeping in mind that each ad block type (link, ad, etc.) has a limit to the number that will be displayed. (Usually only 3 ads per page.)
14. Immediately after the <9div class=’post-body entry-content’> tag, add this line:<9!– google_ad_section_start –> . Immediately after the <9p class=’post-footer-line post-footer-line-1′> tag, add this line: <9!– google_ad_section_end –> . (This ensures that AdSense will only consider the content and ignore navigation links when considering what ads to display.)
14 1/2. Remove all of the #9's before saving html.
15. Check back in about 15 minutes to see if the ads are working properly. Don’t worry if the ads are not relevant yet…they will get there over time. Tweak the appearance/alignment as necessary.
Technically, you could just stop there.
Stay tuned, new blog and AdSense tips coming!!
14. Immediately after the <9div class=’post-body entry-content’> tag, add this line:<9!– google_ad_section_start –> . Immediately after the <9p class=’post-footer-line post-footer-line-1′> tag, add this line: <9!– google_ad_section_end –> . (This ensures that AdSense will only consider the content and ignore navigation links when considering what ads to display.)
14 1/2. Remove all of the #9's before saving html.
15. Check back in about 15 minutes to see if the ads are working properly. Don’t worry if the ads are not relevant yet…they will get there over time. Tweak the appearance/alignment as necessary.
Technically, you could just stop there.
Stay tuned, new blog and AdSense tips coming!!

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